Hi, I’m Michalina!
I’m an interdisciplinary graphic designer with a passion for branding. I take the road less traveled to discover creative and original solutions.
A spiritual journey
The Flow State
This zine is about my journey to slow down, be present, and ditch the feeling of constantly being on the run.
I want to reconnect with spirituality and the present moment, and that journey starts with reconnecting with nature. My main focus was to explore surfing as a spiritual practice.
A branding project
Dyson x Dotplot
I was given a brief to develop a visual identity for Dotplot’s breast health monitoring device, an early self-detection tool for detecting breast tissue anomalies.
In the process, I developed the brand name “Promesse”, as well as its related branding elements. My focus was on creating a sophisticated and professional image for the product, targeting women aged 30 and above.
Central to Promesse’s messaging is my tagline assurance “We give you peace of mind.” In keeping with this line, I emphasized personality traits for the brand such as reliability, friendliness, and professionalism. To align elements with the brand’s ethos, I chose archetypes that resonate strongly with its mission, the Caregiver and the Sage, harmoniously conveying Promesse’s commitment to supporting women in maintaining their health.
A branding project
The English Drinks Company
Another brief was to create a visual identity and logo for The English Drinks company, as well as for their sparkling wine assortment. I focused my efforts on reaching a target audience for these products that is in the middle to upper class segment of the population, and assumed that they will also generally be more educated persons over their 40s.
My idea was to create Aubrey Beardsley inspired labels. inspired by his illustrations for “Le Morte d’Arthur”. I reasoned that the Arthur legend is very “English" and widely recognised. Sparkling wines, as an alcoholic beverage choice, suggests a refined client that may be more appreciative of a sophisticated approach to the branding.
Given the possibility that the English Drinks Company might also want to expand their assortment, the “Le Morte D’Arthur” illustrations provided plenty of options for further product labelling, while maintaining a cohesive visual identity throughout.
A last-minute present for friends and family
